Strategic Development · International Partnerships · Creative Industries
Based in Prague, SETON is an international strategic development company connecting European and MENA markets through creative industries. We develop relationships, facilitate cross-border cooperation and create pathways for meaningful international projects.
Discover SETONSHOWREEL
SETON brings together industry knowledge, professional relationships and international perspectives to support cooperation between European and MENA organizations.
Through strategic partnerships, international development and sector-specific initiatives, we help identify opportunities, facilitate collaboration and build the foundations for sustainable projects across borders.
SETON develops strategic relationships between European and MENA organizations, institutions and industry stakeholders. We identify opportunities for cooperation, facilitate professional exchanges and support the development of cross-border initiatives with long-term potential.
Explore Our Approach→SETON supports international audiovisual projects by facilitating connections with European production professionals, companies, studios and industry resources. We help producers explore production opportunities, develop local relationships and navigate the European production environment.
Discover Our Production Activities→SETON facilitates access to European film education, professional training and industry expertise. We develop connections between educational institutions, aspiring filmmakers and creative professionals, supporting knowledge exchange and international talent development.
Explore Education & Talent Development→SETON explores opportunities at the intersection of creative industries and emerging technologies. Through professional relationships and international cooperation, we connect industry stakeholders with expertise and innovative approaches in areas such as virtual production, real-time technologies and new creative workflows.
Discover Creative Technologies→[Who we are]
SETON s.r.o. is a Prague-based strategic development company focused on building connections between Europe and the Middle East and North Africa (MENA), with a particular focus on media, film, education and the wider creative industries.
We work at the intersection of international business development, creative industries and cross-border cooperation, bringing together organizations, professionals and expertise to explore new opportunities and develop meaningful international projects.
With Prague as our European base and an international outlook, SETON seeks to build bridges between European expertise and the evolving ambitions of MENA markets.
[Our vision]
We believe that international cooperation creates opportunities for innovation, professional growth and sustainable development.
Our vision is to contribute to stronger connections between European and MENA creative ecosystems, encouraging the exchange of knowledge, expertise and perspectives while creating the conditions for long-term collaboration.
We see the creative industries as a powerful space for dialogue, innovation and international development.
[Our approach]
At SETON, we believe that meaningful international projects begin with a clear understanding of people, markets and shared objectives.
Understanding the needs, ambitions and potential of each market to identify relevant opportunities for cooperation.
Building trusted connections with organizations, institutions, companies and professionals across different industries and markets.
Facilitating exchanges of expertise, resources and perspectives to support international initiatives and projects.
Focusing on relationships and collaborations that can evolve into sustainable professional opportunities.
Our Positioning
Operating from Prague, SETON is positioned to engage with European industry environments while developing professional relationships and opportunities across the MENA region.
Our work combines an understanding of European creative and production ecosystems with an appreciation of the cultural, professional and market dynamics of the MENA region.
Rather than following a one-size-fits-all approach, we seek to develop each relationship and initiative around its specific context, objectives and potential.
SETON — Connecting Expertise, Markets and Opportunities.
Our Network
SETON operates through an international network of professional relationships across Europe and the MENA region, bringing together organizations, institutions, companies and individuals working across the creative industries.
We believe that meaningful international cooperation begins with trust, shared objectives and an understanding of the expertise and opportunities each participant brings.
Through professional engagement and cross-border relationships, SETON seeks to create connections that can develop into meaningful collaborations and long-term opportunities.
Engaging with production companies, film studios and audiovisual professionals to explore production opportunities, technical expertise and international cooperation.
Developing relationships with film schools, educational institutions and training professionals to encourage knowledge exchange, educational opportunities and international talent development.
Connecting with technology specialists, studios and creative professionals working with virtual production, real-time technologies and emerging production workflows.
Building relationships with producers, executives, consultants, cultural organizations and other industry stakeholders who contribute to international dialogue and cross-border initiatives.
[A network built on trust]
We value professional relationships that are based on mutual respect, shared interests and a long-term perspective.
Rather than focusing solely on the number of connections, SETON places importance on the quality of relationships and their potential to generate meaningful cooperation across markets and industries.
Connecting People. Sharing Expertise. Developing Opportunities.
Our Services
SETON develops international business opportunities and facilitates cooperation across film, media, education and the wider creative industries. We connect organizations, professionals and institutions with relevant expertise, production resources and professional networks across Europe and the Middle East and North Africa (MENA).
[Our approach]
SETON approaches each project individually, identifying relevant professional connections, expertise and cooperation opportunities according to its specific objectives and requirements.
We work through a network of industry professionals, specialist service providers and organizations, facilitating access to appropriate resources and expertise.
Where specialist services, facilities or technical resources are required, SETON facilitates connections with relevant providers, subject to availability, agreed arrangements and project scope.
Our approach is built on professional integrity, a clear understanding of our partners' objectives and a commitment to developing meaningful international cooperation.
Strategic Initiatives
SETON develops strategic initiatives designed to bring together professionals, organizations and institutions across Europe and the MENA region.
Through industry exchanges, leadership meetings, creative projects and cross-border programmes, we create opportunities for dialogue, knowledge sharing and professional cooperation.
Each initiative is developed around a clear purpose, bringing together relevant expertise, shared interests and international perspectives to establish the foundations for meaningful collaboration.
[From ideas to impact]
Our initiatives reflect SETON's commitment to building stronger connections between creative ecosystems, encouraging new forms of cooperation and exploring opportunities for long-term development.
Initiated by SETON, the Europe–MENA Creative Leadership Visit is an invitation-based initiative designed to foster high-level professional dialogue and strategic connections between European and MENA industry leaders.
Based in Prague, the initiative provides a focused setting for meetings, industry exchanges and discussions with selected companies, studios, educational institutions and creative industry professionals.
Its purpose is to encourage knowledge exchange, explore areas of mutual interest and identify opportunities for future cooperation between European and MENA creative ecosystems.
A focused platform for dialogue, expertise and international collaboration.
Initiated by SETON, MENA Creative Football Week is a concept designed to explore the growing intersection between football, media, entertainment and the creative industries across the Middle East and North Africa.
The initiative aims to bring together football professionals, clubs, media organizations, creative talents and industry stakeholders to exchange ideas, explore new formats and develop opportunities for collaboration.
Through discussions, creative showcases and collaborative projects, MENA Creative Football Week seeks to highlight the potential of football as a platform for storytelling, cultural expression and international creative cooperation.
Where Football Meets Creativity, Media and Culture.
SETON explores and develops audiovisual and creative initiatives that encourage cooperation between European and MENA professionals, production companies and creative organizations.
From international production collaborations and original content concepts to cultural and creative projects, we seek to bring together complementary expertise and perspectives to support the development of new ideas and cross-border opportunities.
Our focus is on creating meaningful connections between creative talent, production environments and international markets.
Connecting Creative Talent. Developing International Projects.
Selected Projects
SETON's projects and professional activities reflect our commitment to international cooperation, creative production and the development of connections between European and MENA creative industries.
This selection brings together projects produced by SETON, international initiatives and selected audiovisual works featuring the professional contributions of our Co-Founder and Executive Director, Cherif Azzeddine.
THINK is a music video produced by SETON s.r.o., bringing together an international creative team.
Directed by Herman Dahl and featuring Norwegian artist Murdock, the production combines contemporary music, cinematic visual storytelling and an international creative approach.
Cherif Azzeddine served as Director of Photography, shaping the visual identity of the production through cinematography and camera work.
Prague Meets Algiers was an international initiative designed to strengthen connections between the Czech and Algerian film industries, bringing together film education, professional expertise and institutional cooperation.
Developed through SETON's international engagement and cooperation with Prague Film School, the initiative was held under the patronage of the Algerian Ministry of Culture and Arts. The programme included professional meetings, educational activities and opportunities for exchange between film professionals, educators and students.
The initiative also received the participation of the Embassy of the Czech Republic in Algiers, whose representative delivered an official address, highlighting the importance of cultural and professional cooperation between the Czech Republic and Algeria.
As Founder and CEO of SETON, Azzeddine Harkati played a key role in developing the professional and institutional relationships behind the initiative, facilitating connections between Prague Film School and the Algerian audiovisual and cultural environment.
Through this initiative, SETON contributed to strengthening dialogue and cooperation between European film education and the Algerian film industry.
A selection of films and audiovisual productions featuring the work of Cherif Azzeddine in cinematography, camera and production departments.
A Czech romantic comedy directed by Jeremy Tichý.
Cherif Azzeddine served as Director of Photography, contributing to the film's visual storytelling.
A short film photographed by Cherif Azzeddine and selected for the BH Programme – Student Film Selection at the Sarajevo Film Festival.
An award-winning short film that marked an important stage in Cherif Azzeddine's professional journey in Europe.
His contribution included cinematography and production management.
Note: This is a selected presentation of Cherif Azzeddine's film and audiovisual credits, not his complete filmography. For additional credits and professional information, please consult his IMDb profile.
An international campaign featuring tennis champion Andre Agassi, produced by Milk + Honey Productions Prague.
Cherif Azzeddine contributed to the post-production management team, coordinating delivery workflows for more than 200 social media assets across eight languages for audiences in the United States and Europe.
These projects reflect different dimensions of SETON's work and professional experience: audiovisual production, institutional cooperation, creative storytelling and international production environments.
Through these activities, SETON continues to develop connections between creative professionals, production expertise and international opportunities across Europe and MENA.
Leadership
SETON brings together strategic business development and creative production expertise, combining international perspectives with a hands-on understanding of the film and creative industries.
Azzeddine Harkati leads SETON's strategic development and international business activities, focusing on building professional relationships and creating opportunities for cooperation between Europe and the MENA region.
His work focuses on international business development, strategic partnerships, institutional relations and Europe–MENA market development.
At SETON, he leads the company's strategic direction and the development of its international relationships and initiatives.
Areas of ExpertiseCherif Azzeddine is a filmmaker and creative professional working across visual storytelling, cinematography and creative production.
As Co-Founder and Executive Director of SETON, he contributes to the development of creative projects and international production opportunities, combining creative direction, executive production and cinematographic expertise.
His professional work spans film production, visual development and collaboration with creative professionals across international production environments.
Areas of Expertise[A shared vision]
Together, we combine strategic business development with hands-on creative and production expertise.
Through SETON, we aim to connect professional talent, industry knowledge and international opportunities, strengthening cooperation between European and MENA creative ecosystems.
Are you an organization, industry professional, educational institution or creative company interested in developing opportunities between Europe and MENA?
Whether you are exploring a strategic partnership, an international project or a new area of cooperation, we welcome conversations with organizations and professionals who share our interest in cross-border collaboration and the future of the creative industries.
For partnership enquiries, project discussions and general information, please get in touch.
Strategic Development · International Partnerships · Creative Industries